Typeface meaning in marketing11/8/2023 ![]() ![]() It’s almost as if those fonts just belong to those brands, and nothing else. If you think about larger brands such as Target and Disney, you could instantly recognize their typography and fonts without even seeing their name. This means it becomes an essential part of how your audience perceives and remembers you. Typography Can Help Build Brand Recognition:Īs we’ve mentioned, typography holds a majority of your brand’s visual identity. There are many connotations that can be associated with the typeface you use, so choose wisely. They often like their typography clean, simple and easy to read. For example, a font like Sans Serif or Raleway, are associated with modern-looking brands. The reason there are so many classifications and kinds of typefaces is that they all give a vastly different mood or effect. Typefaces can set different tones and moods and can determine the representation of your brand. Typography is extremely important when representing the values and tone of your brand. Since it is such a large part of your brand identity, it’s very important you are considering this when working on your brand The amount of times typography appears throughout your brand makes it quite a larger part of your visual brand then you might think. Think about it, your logo, your website, social media platforms, marketing brochures, emails, documents or anything else involving words is typography. Typography elements can mean anything from the layout of the text, spacing, sizes and color contrast.Īnything that involves text in your brand includes some sort of typography. In branding, typography is the way you arrange text in an engaging and interesting way that gets the brand’s message across on any platform. Typography is the art or procedure of organizing type or processing data and printing from it. Don't use more than a few highlights per page and always use "alt" text in the image that fully describes all text appearing on the image.You may have heard people talk about typography when it comes to branding, but what really is it and why does it sound so important? Occasionally you may want to use graphic text for highlights or internal ads. Graphic text should never be used as major navigation. Try to avoid using text as graphics all text on Oregon State webpages must use machine-readable system text. ![]() The recommended fonts for business correspondence are:
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